About Us

Pond & Aquatics Suppliers: 

Japanese Koi Importers since 1980

Our Company, staff and directors have been in the Koi and Aquatics industry for over 30 years and can provide you with the right information and the right products all at brilliant prices!

  • Top Quality Products
  • Next Day Delivery
  • Friendly Service
  • Expert Advice

Our Team Features:

  • Over 30 years experience in the Koi and Aquatics trade
  • Knowledge of Hundreds of Aquatics Products
  • Importers of Only the Best Quality Japanese Koi

Store address

47 Waterloo Road, Hainford, Norwich, NR10 3AX 

Phone: 01603 897453 
Fax: 01603 898523 
Email: selectivekoi@btconnect.com


Working hours


Monday:  09:00 - 17:00

Tuesday:  09:00 - 17:00

Wednesday:  09:00 - 17:00

Thursday:  09:00 - 17:00

Friday:  09:00 - 17:00

Saturday:  09:30 - 17:00

Sunday:  10:00 - 16:00



"Great, fast service. I made an order at 12pm yesterday and was here within 24 hours with free delivery. Can not ask for more. Will definitely use for all my fish needs"



"Very professional and always have a good selection of koi to choose from also they have a well stocked shop for all your other pond related items. I have been a customer of theirs for the past 20 yrs so they must be doing something right!"